Parmonic 101
Parmonic is a (Derivative) AI-based video platform to turn long, informative videos into compelling content.
Primary Use Cases:
(1) Make a long video digestible by breaking it into key moments.
E.g. Make a long webinar digestible by using AI to break it into key moments.
Splitting videos and highlighting key moments allows your audience to choose what's most relevant to them and what they can watch in the limited time they might have.
(2) Create short videos from long videos.
E.g. Create a short video for social media.
This use case focuses on extracting short clips from long videos and using these clips on channels like social media.
(3) Transform videos into new content.
E.g. Turn a video into a blog post or an audiogram.
This use case focuses on creating newish content from an existing video by turning it into something new and different.
Additional capabilities and use cases:
- Create modern collections (Gallery) of videos with AI-generated trailers and key moments.
- Content globalization - add subtitles (English and 14+ other languages).
- Resize videos.
- Measure video performance and gate videos for lead collection using MAP forms.
- Push content to Sales Enablement platforms for your sales teams or use the built-in sales enablement briefcase.
- Apply and maintain brand control.
- Manage different teams, business units, users.
Curious what type of videos users process in Parmonic? Answer.
How it works?
- Upload a video (or import it using integrations with Zoom, On24, etc.)
- Choose how you want the video to be processed (choose transcript quality, glamorization options, etc.)
- Parmonic's AI creates various outputs (moments, trailer, blog, etc.)
- Review the outputs and edit or enhance the moments using the Highlighter.
- Publish or download outputs in desired formats.
Core concept: There are 3 video objects in Parmonic - Full Video, Moments, Trailer.
Parmonic processes a full video to find and create moments. Moments are segments extracted from the full video. Each moment is an individual video and can be any desired length.
A Trailer in Parmonic is a single video made up of multiple, tiny segments/moments.
Read this article to understand when to use Full Video, Moments, Trailer.
Customizations available:
Branding across videos, galleries, landing pages.
Blog module - can be customized to match your style and structure.
Integrations available:
Webinar & Event Platforms: Zoom, On24, Zuddl
Marketing Automation Platforms: Hubspot, Marketo, Pardot, Eloqua
Analytics: Google Analytics (GA4)
Sales Enablement: Outreach, Salesloft, Seismic. (Works with Highspot).
Single Sign-On: Okta, Microsoft, Google
Custom API to pull or push videos from proprietary/custom systems.
For details on any topic please search the help center for additional docs or contact us for help.