Parmonic 101

Parmonic is an AI-based video repurposing platform to turn long, informative videos into compelling content. It makes it easy for content people (marketing, training) to work with video and do things themselves (with AI help) instead of sending tasks to video teams or agencies.

Primary Use Cases:

(1) Make a long video digestible by breaking it into key moments.

Let's say you hosted a live event - webinar, virtual event or in-person event.

Some people might have attended it live, some might have attended a portion of it live.

But what about those that couldn't commit the time?

Turn your recording into a storyline based on short, key moments so the harder-to-engage audience can quickly consume your great content.

How: Review and Edit AI-generated Key Moments and publish them.

(2) Create short videos from long videos.

E.g. Create a short video for social media.

This use case focuses on extracting short clips from long videos and using these clips on channels like social media.

(3) Transform videos into new content.

E.g. Turn a video into a blog post or an audiogram.

This use case focuses on creating newish content from an existing video by turning it into something new and different.

Additional capabilities and use cases:

• Create modern collections (Gallery) of videos with AI-generated trailers and key moments.
• Content globalization - add subtitles (English and 14+ other languages).
• Resize videos.
• Measure video performance and gate videos for lead collection using MAP forms.
• Push content to Sales Enablement platforms for your sales teams or use the built-in sales enablement briefcase.
• Apply and maintain brand control.
• Manage different teams, business units, users.

Curious what type of videos users process in Parmonic? Answer.

How it works?

• Upload a video (or import it using integrations with Zoom, On24, etc.)
• Choose how you want the video to be processed (choose transcript quality, glamorization options, etc.)
• Parmonic's AI creates various outputs (moments, trailer, blog, etc.)
• Review the outputs and edit or enhance the moments using the Highlighter.
• Publish or download outputs in desired formats.

Customizations available:

Branding across videos, galleries, landing pages.

Blog module - can be customized to match your style and structure.

Integrations available:

Webinar & Event Platforms: Zoom, On24, Zuddl, GoToWebinar

Marketing Automation Platforms: Hubspot, Marketo, Pardot, Eloqua

Analytics: Google Analytics (GA4)

Sales Enablement: Outreach, Salesloft, Seismic. (Works with Highspot).

Single Sign-On: Okta, Microsoft, Google

Custom API to pull or push videos from proprietary/custom systems.

For details on any topic please search the help center for additional docs or contact us for help.