Analytics 2.0

Parmonic has updated our analytics with a more in-depth understanding of how uploads are being viewed.

With this update, we provide the following analytics for each upload:

  • The number of times a Parmonic widget has been loaded on a page can now be tracked, and labeled as Impressions.  This is applicable to the Webinar and Gallery.
  • You are also able to see how many times a video was watched under Views. This can be used for the Full Video, moments, and the trailer.

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  • The Engagement Ratio can now be calculated for the Full Video, Moments and the trailer.

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  • The number of times a form was submitted from a Webinar will show under Form Submissions.
  • The number of times a form was shown under the Webinar will be Form Impressions.
  • Form Conversions are calculated as well.

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  • The number of times a Related Resources link is clicked will populate under Related Resource Clicks.

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  • The Completion Rate of the Full Video, Trailer and Moments can now be calculated to reflect the Average Duration and percentage that a viewer watches.

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