Analytics 2.0
Parmonic has updated our analytics with a more in-depth understanding of how uploads are being viewed.
With this update, we provide the following analytics for each upload:
- The number of times a Parmonic widget has been loaded on a page can now be tracked, and labeled as Impressions. This is applicable to the Webinar and Gallery.
- You are also able to see how many times a video was watched under Views. This can be used for the Full Video, moments, and the trailer.
- The Engagement Ratio can now be calculated for the Full Video, Moments and the trailer.
- The number of times a form was submitted from a Webinar will show under Form Submissions.
- The number of times a form was shown under the Webinar will be Form Impressions.
- Form Conversions are calculated as well.
- The number of times a Related Resources link is clicked will populate under Related Resource Clicks.
- The Completion Rate of the Full Video, Trailer and Moments can now be calculated to reflect the Average Duration and percentage that a viewer watches.