Branding 101

Parmonic makes it easy to follow and use your brand guidelines and identity. Here's a quick overview of what's possible and needed.

Logo - for use on videos or other outputs like landing pages, audiograms, etc. [more info]

100px by 100px to 500px to 500px in PNG or JPG format

Brand colors - displayed on the video player and various outputs for social media

HEX Color Code, example: #EE33AA

Fonts - used to display text next to the video player. Also used for email copy and subtitles.

Access to over 10000 library, if custom brand font please send TTF or OTF file.

Bumpers - the branded "intro" and/or "outro" for video assets [more info]

1-20 second MP4s, ideally 720p or 1080p

Slides/Cards - to insert into raw videos [more info]

PPT file to auto generate cards or PNG or JPG files

Webpage header/footer - if using Parmonic to automatically generate landing pages and Galleries

HTML header and footer to encapsulate Parmonic videos

Music - you can upload and add your custom music or use our built-in tracks [more info]

Ideally 60 second or longer music file in MP3 format to play in the background

Elements - backgrounds, icons, objects to be used in glamorization of raw videos

1920x1080 background image or HEX Color Code, or branded PowerPoint template.

Audiogram template [more info] - we can create a unique, custom template for you

Background image 1000px by 1000px, HEX Color Codes as accent colors

You can update settings yourself or request help from our team (preferred).

Certain elements like webpage header/footer have to be configured by our team.

We can also create new brand assets for you if you don't have those. E.g. video bumpers, bespoke audiogram templates and more.

Brand settings are workspace-specific. This gives you the flexibility to use different brand settings across different workspaces in your account. While creating a new workspace, you can clone brand settings from an existing workspaces or start from scratch.

If needed, you can request custom brand edits to a video beyond what's possible in the software by utilizing Augmented AI credits.

Coming soon: customizable lower-thirds and speaker badges