Email Outputs 101
Parmonic can generate content for email marketing by creating key moments or a trailer from your long videos and turning them into email-friendly formats.
Parmonic creates the following outputs for email marketing -
- Static images with play buttons and video durations. [Instructions]
- Animated images (GIFs) with play buttons, durations and subtitles. [Instructions]
- HTML code for one or more images. You can paste the embed code directly into your email template. [Instructions]
- Email copy - use the Writer module and a prompt (e.g. Create me an summary of this video for an email)
All the outputs also have suggested copy (titles and descriptions) that you can include in your email.
You can download #1 and #2 and insert or copy into your emails.
When to use which output?
- You want to send a single visual in an email. Consider sending a moment or the trailer. We recommend GIFs but you can also send a static image.
- You want to send the top highlights from a video. Consider using multiple moments.
Parmonic offers two types of GIFs for email marketing - a GIF of a single moment or a GIF composed of multiple moments. A single moment GIF turns the first10 seconds of the moment into a 5-sec GIF for email. A multi-moment GIF allows you to choose the moment thumbnails you want to stitch together into a GIF [instructions].
The email assets generated in Parmonic can be used in Marketing Automation Platforms (MAPs), Sales Enablement systems or even Outlook/Gmail. If you want to use assets in MAPs or Sales Enablement consider using one of our pre-built integrations to make the process easier.
When a recipient receives an email and clicks on it, s/he is taken to a webpage where the video is hosted. Our engine will automatically configure the hyperlinks for you.
You can also add a CTA (Call-to-action) to your email outputs. [Instructions]