Email Outputs 101
Parmonic can generate content for email marketing by creating key moments or a trailer from your long videos and turning them into email-friendly formats.
Parmonic creates the following outputs for email marketing -
- Static images with play buttons and video durations. [Instructions]
- Animated images (GIFs) with play buttons, durations and subtitles. [Instructions]
- HTML code for one or more images. You can paste the embed code directly into your email template. [Instructions]
All the outputs also have suggested copy (titles and descriptions) that you can include in your email.
You can download #1 and #2 and insert or copy into your emails.
When to use which output?
- You want to send a single visual in an email. Consider sending a moment or the trailer. We recommend GIFs but you can also send a static image.
- You want to send the top highlights from a video. Consider using multiple moments.
Parmonic offers two types of GIFs for email marketing - a GIF of a single moment or a GIF composed of multiple moments. A single moment GIF turns the first10 seconds of the moment into a 5-sec GIF for email. A multi-moment GIF allows you to choose the moment thumbnails you want to stitch together into a GIF [instructions].
The email assets generated in Parmonic can be used in Marketing Automation Platforms (MAPs), Sales Enablement systems or even Outlook/Gmail. If you want to use assets in MAPs or Sales Enablement consider using one of our pre-built integrations to make the process easier.
When a recipient receives an email and clicks on it, s/he is taken to a webpage where the video is hosted. Our engine will automatically configure the hyperlinks for you.
You can also add a CTA (Call-to-action) to your email outputs. [Instructions]