What Does Eloqua Integration Do?
Customers that use Eloqua to host their landing pages can use the Eloqua integration to track Parmonic analytics in Eloqua for known contacts. A known contact is a contact identified through an Eloqua form or email.
Customers that use a different platform to host landing pages but use Eloqua for Marketing Automation can also use the Eloqua integration if their landing page has a mechanism to track Eloqua known contacts in place.
To set-up your Eloqua integration, find directions here.
Analytics
Contact Fields
| Label | Type | Description |
|---|---|---|
| Parmonic Videos Watched | number | |
| Parmonic Moments Watched | number | |
| Parmonic Webinars Watched | number | |
| Parmonic Watch Time in Seconds | number | |
| Parmonic First Activity On | date | |
| Parmonic Last Activity On | date | |
| Parmonic Last Webinar Title | text | |
| Parmonic Last Content Type | text | eg. Webinar, Moment, Trailer, Ad, Misc, Full Widget |
| Parmonic Last Content Title | text | |
| Parmonic Last Url | text |
Contact Activities
| Label | Description |
|---|---|
| Activity type | Eg: Email subscribe, Form submission, Video watched |
| Activity details | Holds the information of activity detail |
Custom Objects
Parmonic Video Analytics
| Label | Type | Description |
|---|---|---|
| Content Type | text | eg. Webinar, Moment, Trailer, Ad, Misc, Full Widget |
| Content ID | number | |
| Content Title | text | |
| Webinar ID | number | |
| Webinar Title | text | |
| Watch Time | number |
From the Contact Menu → Custom Objects → Parmonic Video Analytics → View Custom Object Record
Test the integration
- Go to the registration page in a new browser profile.
- Fill the form and watch the a few videos in the Thank You page.
Parmonic Analytics should appear in Eloqua against the contact in about 5-10 minutes.