Eloqua Integration
Our Eloqua integration allows you to track video consumption and engagement analytics in Eloqua.
Use cases:
- You gate content using an Eloqua form page and want to track video analytics
- You send an email through Eloqua and want to track video analytics
Requirements -
- For us to feed analytics into Eloqua, we have to stream the videos so you must use Parmonic embed codes (versus exporting videos from Parmonic and hosting them in another video host).
- You must have Eloqua tracking script installed on your website.
Our engine can associate video analytics with known contacts in Eloqua.
To set-up your Eloqua integration, find directions here.
Analytics
Contact Fields
| Label | Type | Description |
|---|---|---|
| Parmonic Videos Watched | number | |
| Parmonic Moments Watched | number | |
| Parmonic Webinars Watched | number | |
| Parmonic Watch Time in Seconds | number | |
| Parmonic First Activity On | date | |
| Parmonic Last Activity On | date | |
| Parmonic Last Webinar Title | text | |
| Parmonic Last Content Type | text | eg. Webinar, Moment, Trailer, Ad, Misc, Full Widget |
| Parmonic Last Content Title | text | |
| Parmonic Last Url | text |
Contact Activities
| Label | Description |
|---|---|
| Activity type | Eg: Email subscribe, Form submission, Video watched |
| Activity details | Holds the information of activity detail |
Custom Objects
Parmonic Video Analytics
| Label | Type | Description |
|---|---|---|
| Content Type | text | eg. Webinar, Moment, Trailer, Ad, Misc, Full Widget |
| Content ID | number | |
| Content Title | text | |
| Webinar ID | number | |
| Webinar Title | text | |
| Watch Time | number |
From the Contact Menu → Custom Objects → Parmonic Video Analytics → View Custom Object Record
Test the integration
- Go to the registration page in a new browser profile.
- Fill the form and watch the a few videos in the Thank You page.
Parmonic Analytics should appear in Eloqua against the contact in about 5-10 minutes.