In-Video CTA

With Parmonic, you can add an interactive CTA to your video. Capture your audience with content and direct them to action with our In-Video CTA feature. Watch the video above for example.

We've added some intelligence to it so that the CTA icon expands after 5 seconds, collapses after 1 minute and expands again in the last few seconds of a video without you having to manually program it.

At the end of a video, the CTA appears in the center of the video to get attention.

Note: if you have enabled the 'Continue watching more' option, then that button will appear after the video has ended instead of the CTA.

Here's how to configure it:

  1. You can find the In-Video CTA under Moments > Publish > Web

  1. Once you click on the "+" button, you can add an existing resource or create a new one.

  1. Once you've added the resource, you can now see what that looks like on your video. The color of this clickable button in the video player use the account's Theme Color which you can customize in Brand Settings.

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