Parmonic provides two levels of analytics.
1. Basic analytics - you have access to basic, core analytics right inside Parmonic. You can view high-level video analytics to get a sense of what's resonating with your audience.
2. Advanced analytics - Parmonic integrates (and it's a super-quick integration) with popular Marketing Automation Platforms (MAPs) and feeds contact-level video engagement data right inside Marketo, Pardot, Hubspot, etc.. This allows you to see your Buyer's Journey in great detail, create personalized nurture campaigns, measure and report the impact of marketing on revenue, and increase lead scores to get those MQLs over to your sales team. Read more about the MAP connectors here.