Once you have answered the Who, What, How questions, the next big thing is defining when to use Parmonic. Consistency is very important when embracing a content format like munchable videos.
One of the most important factors is your marketing calendar.
Key considerations:
Take a proactive approach to your marketing calendar for the next quarter (or two) and identify programs/campaigns/content slots that you want to fill with outputs from Parmonic.
For planned events (like webinars), create an internal commitment to upload those recordings within a specific period (24 or 48 hours, for example).
Once a recording has been processed in Parmonic, set an internal task to deploy the outputs from Parmonic across the channels you have identified within a set time period. For example, update the registration page for the on-demand recording and the on-demand page within 24 hours after the recording has been processed in Parmonic.
Recommendation:
Share your upcoming events calendar with Parmonic so we can automatically create promo ads for upcoming events and process on-demand recordings.
Need a sample calendar - download template from here