What are your most popular Munchable Moments? How many views has your webinar gotten? These are just a few questions you might have as you use Parmonic to distribute your video content. The answer to those questions and more can be found on our Analytics Dashboard.
Find the Analytics Dashboard here:
At a glance you can quickly see the number of plays for both Moments from your webinar and the full recording at the top of the dashboard with the purple icons. Below that are some more detailed statistics. The numbers in the orange circles correspond with the details below the image.
- Moment Plays - total number of times a Moment was played
- Full Video Plays - total number of times a Full Video was played
- Promo Ad Plays - total number of times a Promo Ad was played
- Trailer Plays - total number of times the Trailer was played
- Page Views - number of times someone visited your page
- Engagement Ratio - how many page visitors versus how many engaged with content
- Moment Popularity - is a score of Moment Views and how much time was viewed
- Moment Plays - gives you a very quick visual representation of the performance of all the Moments
- Page Popularity - provides information on where online the viewers are watching the video
With the Analytics Dashboard you have the ability to quickly see what Moments are performing best and what your viewers find most attractive all on one page. However, please note that the information gathered from Parmonic's Analytics dashboard are anonymous. For a more in-depth breakdown of statistics with individual user information, you'd want to take advantage of our Marketing Automation Connector feature.