Optimizing Your Videos for GEO & AEO with Parmonic

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) focus on helping AI-driven tools—like ChatGPT, Google’s AI Overviews, and other search bots—accurately understand and surface your content when users ask questions.

While written content is easily parsed by search and AI engines, videos are not. Most bots only read basic video metadata, which creates a major visibility gap between what your videos say and what AI understands about your brand.

This is where Parmonic bridges the gap.

How Parmonic Solves This

Parmonic’s AI already analyzes your videos to identify key moments. We now extend that intelligence to automatically generate:

Video summaries
Structured FAQs based on video content

These elements make your video content understandable, indexable, and usable by AI and search engines.

Where to Find & Edit GEO/AEO Content

Open your video in Parmonic
Navigate to Web Experience

Scroll to the FAQs section
Review, edit, add, or remove questions as needed

Once embedded or when utilizing the hosted pages, Parmonic does two important things:

✔ Displays FAQs as On-Page Text

FAQs are rendered directly on the webpage
This allows AI bots and search engines to easily read and understand the video’s content

✔ Enhances Embed Code with Metadata

Relevant video insights are added as JSON-LD structured data
This metadata is invisible to viewers but readable by AI and search bots
Your embed code does not change—the enhancements are added behind the scenes

Advanced users can view this metadata using browser Developer Tools, but no action is required on your end.

When to Use This Feature

This feature is designed for public-facing videos, such as:

Marketing and brand videos
Product explainers
Webinars and thought leadership
Sales and enablement content

🚫 Do not use this feature for videos you do not want indexed or understood by the broader internet.

Data Privacy & AI Transparency

There is no change to Parmonic’s data privacy policies.

Your content is not used to train Parmonic AI models
Your full video is not surfaced to AI bots
Only the generated summary and FAQs, which you approve, are published as readable content—just like any other text on a webpage