Installing the HubSpot Marketing Integration
How do I set up the integration?
***You must be a HubSpot Super Admin to complete setup***
Step 1. In the upper right-hand corner of your Parmonic account, click your account > Settings
Step 2. Click the Integrations
Step 3. Under HubSpot, click Connect. Click OK
Step 4. Select the HubSpot account you want to integrate with Parmonic
Step 5. You will be redirected to HubSpot. Click on [Connect App] to authorize Parmonic.
Step 6. Create a "template-page" for Automated Landing Pages (ALPs)
Parmonic publishes a page to HubSpot by cloning an existing draft "template-page" with the Parmonic widget embed code.
Creating a template-page requires no coding skills.
The following steps should help you get a sample page up and running.
In HubSpot,
- Clone an existing landing page, and rename it to "parmonic-template"
- Edit the rich text box that would display the web experience widget
- Click on Advanced→Source Code→enter
{{content.widgets.parmonic.widgetEmbedCode}} - Optionally, you may do the same for other variables as described in the next section.
ALPs Template variables
Parmonic sends the following template variables while publishing a landing page to HubSpot:
| ID | Name | Description |
|---|---|---|
content.widgets.parmonic.widgetEmbedCode |
Embed Code | Web Experience widget (landing page) embed code |
content.widgets.parmonic.webinarTitle |
Title | Webinar Title in Parmonic |
content.widgets.parmonic.webinarDescription |
Description | Webinar description in Parmonic |
You may use these variables on your template-pages to display values sent by Parmonic anywhere on the page.
That's it! As soon as a known visitor views one of your videos, you'll be able to see what kind of content they viewed (e.g., a trailer, a moment, or the whole webinar) and how much they watched right in HubSpot. Use this information to send educated leads to your sales team, follow-up with personalized content, and learn more what videos are making an impact on your potential customers - and on your pipeline.
Want to know more about the integration? See Below:
Connect your Parmonic video analytics to HubSpot for marketing magic. Once the two platforms are connected, Parmonic will send video consumption and engagement details to your HubSpot so you can explore advanced analytics, lead scoring, precision targeting, customer journey mapping and more.
Embed your media on a page with a HubSpot tracking script. The Parmonic player and HubSpot script will work together to identify the contacts in your database. You must use the Parmonic video embed code on your webpages to make the magic work.
When a viewer watches a video on your website Parmonic collects the consumption analytics and sends them to HubSpot in real time. Parmonic does not store or access any personal data. However, you will be able to see de-anonymized data and analytics in HubSpot.
Parmonic ties the video consumption data to the cookie associated with their browser (the HubSpot usertoken or hutk) and sends it to HubSpot. This makes it possible for you to view activities at an individual level and as part of reports and Active Lists.
What data can I see in HubSpot?
- All paid HubSpot subscriptions:
- Individual video engagement activity on the contact timeline
- Total engagement on contact properties
HubSpot Marketing or Sales Hub Enterprise:
- Parmonic content metadata
What properties will be created in my HubSpot account?
HubSpot Marketing Hub Starter and Professional
HubSpot Sales Hub Starter and Professional
The integration will automatically create Contact properties:
| Field | Type | Description |
|---|---|---|
| Parmonic Videos Watched | number |
No. of Videos watched |
| Parmonic Moments Watched | number |
No. of Moments watched |
| Parmonic Webinars Watched | number |
No. of Webinars watched |
| Parmonic Watch Time | number |
Total watch time by a user |
| Parmonic Last Content Title | string |
Moment title |
| Parmonic Last Content Type | string |
Video type |
| Parmonic Last Webinar Title | string |
Webinar title |
| Parmonic Last URL | string |
Published URL |
HubSpot Marketing Hub Enterprise
HubSpot Sales Hub Enterprise
In addition to creating the Contact object properties, the integration will create the Parmonic Video Analytic custom object with the following custom properties. This object is associated with Contacts.
| Label |
Internal Name |
Type |
| Webinar Title |
webinartitle |
Single-line text |
| Webinar ID |
webinarid |
Number |
| Watch Time |
watchtime |
Number |
| Content Type |
contenttype |
Single-line text |
| Content Title |
contenttitle |
Single-line text |
| Content ID |
contentid |
Number |
Content types: Moment, Webinar, Trailer, Ad, Misc
HubSpot will also generate properties on the object that are not editable by Parmonic or a HubSpot user:
| Updated by user ID |
hs_updated_by_user_id |
Number |
| Record ID |
hs_object_id |
Number |
| Owner Assigned Date |
hubspot_owner_assigneddate |
Date picker |
| Owner |
hubspot_owner_id |
HubSpot user |
| Object last modified date/time |
hs_lastmodifieddate |
Date picker |
| Object create date/time |
hs_createdate |
Date picker |
| HubSpot Team |
hubspot_team_id |
Dropdown select |
| Created by user ID |
hs_created_by_user_id |
Number |