Marketing Automation Connector (MAC) Reporting
The Parmonic Marketing Automation Connector (MAC) feeds video analytics directly into your MA system. This opens up new possibilities for marketers to show the impact that video content is having on a buyer's journey.
In Marketo, Parmonic creates filters for you automatically. These filters make it easy to create your reports.
| Filter | Description |
|---|---|
| "Person Attributes" > "Has Parmonic Video Analytics" | Filter for Parmonic Video Analytics |
| "Person Attributes" > "Parmonic Full Videos Watched" | Filter for Lead Properties |
| "Person Attributes" > "Parmonic Moments Watched" | Filter for Lead Properties |
| "Person Attributes" > "Parmonic Video Time Spent (in seconds)" | Filter for Lead Properties |
| "Person Attributes" > "Parmonic Videos Watched" | Filter for Lead Properties |
| "Custom" > "Parmonic Video Viewed" | Filter for Parmonic Video View |
All the parmonic fields can be used in any Reports using an Smart List filters, following is the example of you can configure a smart list
- Goto "Marketing Activities"
- Create a new "Program"
- Create a "Report" under it
- Once "Report" is created, Select it and goto "Smart List"
- Drag drop filters from filters panel (right hand side)
- You can add filter on field value by doing "Add Constraint" > "Select Field"
- Write your desired filters (eg.
Webinar ID|is|2964) - "Report" tab will now show leads which satisfies all filters