What is Glamorization

Glamorization as the process of taking a raw video and making it look great (think TV quality) by extracting the camera feeds and visuals (slides, demo screens), resizing them and artfully laying them out on a branded, beautiful canvas.

The following illustration shows what happens during glamorization.

1) The speaker's camera feed has been augmented and resized. An accent shadow has been added.

2) A large, lower-third title has been added.

3) A brand logo has been added.

4) A branded, animated background has been added.

All the above elements have been laid out thoughtfully on a canvas.

Glamorization is highly customizable and fully adheres to brand guidelines. Since this process involves our video team, almost anything (within reason) can be accommodated.

The above is just one illustrative example.

Our team regularly glamorizes videos of the following types:

• Multi-speaker videos
• In-person recordings and panel discussions
• Podcasts
• Split videos - when you have multiple video files that need to be merged together to create more content