What is Glamorization

Glamorization is the process of making a raw video look impressive and professionally produced.

It's done by extracting the camera feeds and visuals (slides, demo screens), resizing them, and artfully laying them out on a branded, beautiful canvas. It is customizable and adheres to brand guidelines.

Here are things that are possible:

Extract speaker tiles and slides, resize them, add subtle brand elements (like a shadow) and place them on a beautiful-looking background (static or motion).
Add custom lower-thirds (note - we recommend using the lower-thirds built into the product for a quicker, self-service option)
Add custom intro/outro that require alpha-channel blending (note - you can add intro/outro without alpha channel in the product yourself)
Custom zoom-in effects when high-quality speaker videos are provided (as a separate file from the screen recording)
Custom subtitle requests if our built-in subtitle options don't meet your specific design needs

The following illustration shows how the elements are laid out on the canvas during glamorization.

1) The speaker's camera feed has been augmented and resized. An accent shadow has been added.

2) A large, lower-third title has been added.

3) A brand logo has been added.

4) A branded, animated background has been added.

Here are some more examples of how you can glamorize a wide variety of videos -

#1 Speakers - Before and after

#2 Multi-speaker videos

#3 In-person recordings and panel discussions

#4 Podcasts

#5 Split videos - when you have multiple video files that need to be merged to create more content

Important: Glamorization is constrained by the quality of the original video. If, for example, you have a video with a tiny speaker tile on the top right, while it's possible to extract and reposition that tile, it's not possible to enlarge and zoom-in on it as that will make the video very grainy.

We recommend using a tool (like Zoom) that allows you to save speaker and screen (slide) view as separate files. Having separate, high-quality files opens up lots of creative options.

If you are not sure whether our standard Glamorization will work for your video project, please reach out and discuss.

Glamorization requires a Glam credit and is performed by our team. We are working on making our AI perform more glamorization tasks so stay tuned for updates.