Video SEO

Search Engine Optimization (SEO) is the practice of getting your content to rank at the top of search engines, like Google. Your search engine ranking helps determine the number of visitors your website receives. 

There are billions of folks tuning in to online video content, and that figure only keeps on climbing with each passing year. Videos pack a mighty punch as a content format and can make a significant contribution to your overall SEO strategy, in more ways than one. 

The Parmonic JavaScript Widgets automatically inject structured data to every video. This let's search engine crawlers identify videos on your pages, so they will rank higher and show up in video search results.

Markups included in Parmonic videos are as follows-

Properties Description

The description of the video. HTML tags are ignored.



The title of the video



A URL pointing to the video thumbnail image file.



The date the video was first published, in ISO 8601 format.


duration The duration of the video in ISO 8601 format. For example, PT00H30M5S represents a duration of "thirty minutes and five seconds".
embedUrl A URL pointing to a player for the specific video. Don't link to the page where the video lives; this must be the URL of the video player itself. Usually this is the information in the src attribute of an <embed> tag.


You can test your publicly available webpage containing Parmonic video using the Rich Results Test Tool:

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